Kellen McAvoy                                                (408)-368-2086 : Kellenmcavoy@gmail.com

Skills & Qualifications                                                                                                       ~Create Videos with iMovie                                                       ~Manage a $13,000 budget   ~Develop & Upload videos to YouTube                                ~Write Media Queries                  ~Manage & Analyze Yelp Activity                                            ~Manage a weekly Blog on WordPress ~Create Websites using Weebly                                               ~Analyze Facebook Insights         ~Write weekly online Newsletters                                           ~Create Mobile Website

Work Experience                                                                                                       Internet Marketing Inc., San Diego CA                                                   Current                    Social Media Project Manager

  • Execute Social Media Campaigns across different social channels
  • Strategize Sweepstakes, Social Ads, and Social Contests
  • Monitor social channels and engage in ORM (online reputation management)   

Steve Grady Insurance Services, San Diego CA                                October 2012-June 2013     Social Media Marketing Director

  • Strategized & Executed B2B and B2C marketing plans with Blue Shield & Cigna
  • Create Quick Response Codes with links to social media sites
  • Publish weekly newsletters on health reform initiatives
  • Create & Publish social media with Hootsuite to: LinkedIn, Google+, Facebook, & Twitter

Book Publishing, San Diego CA                                                                    Sept 2012-Dec 2012 Social Media Marketing Intern for “Women I Want to Grow Old With”

  • Set up the marketing strategy for the book’s Pinterest account
  • Initiated the Facebook launch by creating posts, linking websites, and writing weekly blogs on friendship
  • Updated their website on WordPress
  • Contacted speaking events and scheduled times for the authors to promote their book using Microsoft Word Processor
  • Made the iMovie for their book launch using images and PowerPoint slides
  • Wrote media queries to Magazine and Newspaper organizations

Active Network Inc, San Diego, CA                                                             Jan 2012-May 2012 Social Media Intern

  • Published health and fitness journal articles to Facebook and Twitter using Hootsuite
  • Tracked audience engagement and metrics using Microsoft Excel
  • Calculated ROI and Measurement for Active Network at company meetings
  • Prepared the new Facebook layout for Active’s Timeline

Involvement                                                                                                                          Alpha Chi Omega, social sorority (2009- 2012)                                                                                 Vice President of Education (Spring 2011- present)                                                                           Study Abroad, Paris, France (July 2012)                                                                                         Learned French culture, language, and history while traveling through Europe

Education                                                                                                                             San Diego State University, CA (2009-2013)                                                                                      College of Professional Studies of Fine Arts (3.88/4.0 GPA)                                                 Bachelor’s Degree in Journalism with an Emphasis in Media Studies                                         Minor in Marketing                                                                                                                                           Dean’s List (Fall 2009-present)                                                                                                                                 Journalism Media Studies Outstanding Graduate 2013                                                                             Media Studies Scholar 2013                        

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